As a streaming service with original, high-quality content and a passionate following around the world, it's no wonder the Digital Concert Hall has been a hit from day one. But the device landscape has shifted several times since 2008, and as the number of clients multiplied, problems began to surface.
Without a centralized design team, the interface was recreated for each new client, with different user flows, creating a dissonant experience for users—and a difficult task for the BPH team.
For the launch of the tvOS app store, we got to rebuild the app from the ground up. We worked closely with our Smart TV team as well as Apple and delivered an experience that delighted users, as well as stakeholders, collecting an "App of the Year (Japan)" award.
With full client approval, we moved on to the next question: how to port this successful experience to all other platforms?
The answer was a platform-agnostic design system. This not only facilitated the design of new clients, but also streamlined communication with developers.
With Ox as the center of product design, it became clear that an in-house team would be beneficial. We advised and supervised the building of a development and design team, which is flourishing and growing every month.
Ox also helped implement a design culture by improving processes and educating employees. With the design system, anyone in the company can provide better feedback, for which we implemented a pipeline that leads to continuous optimization through iteration.